#SayItNow week returns in 2017 as Victorians join the conversation to celebrate the important people in their lives.

After the incredible success of its inaugural campaign in 2016, #SayItNow week is back in 2017.

Victorians young and old are encouraged to celebrate the important people in their lives during Tobin Brothers Funerals’ #SayItNow week from Monday 14 to Sunday 20 August 2017.

#SayItNow week encourages people to pick up the phone, catch up for a coffee or send a message to a friend or loved one, to tell them how important they are in their life, and then share their #SayItNow moment on social media.

Media personality Denis Walter, Puka Up CEO and former AFL champion Wayne Schwass, along with AFLW star Moana Hope, Melbourne Victory legend Archie Thompson, A Moveable Feast presenter Kate Stevenson and Australian stunt bike rider Lukey Luke have been named #SayItNow Week Ambassadors in 2017.

Each Ambassador will share their touching stories by expressing their appreciation for the impact a mentor, family member or friend has had on their life. Each day one video will be released via the Ambassadors and Tobin Brothers’ digital and social media channels throughout the week. The daily video release schedule is as follows:

August 14- Denis Walter

August 15- Moana Hope

August 16- Archie Thompson

August 17- Wayne Schwass

August 18- Kate Stevenson

August 19- Lukey Luke

Tobin Brothers Funerals Managing Director, James MacLeod, talks about the success of the #sayitnow week with people across the globe taking some time to reach out to a person that has a made a difference in their life.

Professional stunt rider and YouTube cult figure Lukey Luke talks about people that have been important in his life and helped him get where he is today. In this segment Lukey Luke talks with his brother about their childhood and helping him get through the hard times together.

As part of Tobin Brothers Funerals #sayitnow week, Kate Stevenson talks to someone who is very special to her, who has influenced and help her get to her position today. In this video she talks to her former Content Director at 3AW, Nicole Denton.

Wayne Schwass, former AFL footballer, sits down with his close personal friend Dr. Harry Unglik as part of Tobin Brothers #sayitnow week. Wayne has reached out to Dr. Harry Unglik to say thank you for helping him in a time of need to help battle mental illness.

Socceroo and Melbourne Victory soccer icon Archie Thompson takes some time out to thank his brother for helping him get through some tough times in his life as part of the Tobin Brothers Funerals #sayitnow week.

Australian Women's footballer Moana Hope talks about the passing of her father and how her brother played an important role in overcoming the  loss. Moana has taken the opportunity to #sayitnow to her brother for all the help he provided her.

Denis Walter talks about various people that have helped shape his career and life to date as part of Tobin Brother's #sayitnow week. Denis goes on to talk about his high school music teacher Freddy Francis, his parents and in particular their welcoming of multiculturalism, long time friend Ernie Sigley and the importance of his entire family.

James MacLeod, Managing Director at Tobin Brothers, introduces #sayitnow 2017 and encourages everyone to tell their loved ones how appreciated they are.