Tobin Brothers Funerals traditionally organise a #SayItNow initiative each year – which encourages people to pick up the phone, catch up for a coffee or send a message to a loved one or friend, to tell them how important they are in their life, and then share their #SayItNow moment on social media.
2020, a year of significant challenge for so many, saw a rise in hardships, and the suicide rate across Australia was and still is a great cause for concern, and so, the #ListenNow initiative was launched to encourage people to listen out for important cues and really check in on loved ones who may be struggling.
Writer and broadcaster Justin Smith chatted to a number of ambassadors who shared their experiences surrounding suicide, professionally and personally, and told their story to raise awareness and dissolve the stigma around suicide and mental health struggles.
Australians were encouraged to listen to the people they love the most – check in on them, hold the space for them to talk openly about their struggles, their mental health, their challenges and share their stories openly on social media.
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