Say it Now 2025 Kicks off!

Tobin Brothers Funerals Managing Director and Ambassador for #SayItNow, James MacLeod OAM

Tobin Brothers Managing Director James Macleod founded the Say it Now initiative in 2016, urging Australians young and old to celebrate the important people in their lives.

James has been a funeral director for 38 years. Over the years the one main thing he has consistently heard in funeral celebrations and in particular from those delivering tributes and eulogies to a loved one were expressions of regret – “I could have”, “I should have”, “I wish I had told them what they meant to me”.

This initiative is all about ‘saying it now’ to those people today. Don’t let that be you living with regret or waiting until a person has died to tell them what they really mean to you.

Whether it’s a family member, an old friend, or someone who was influential in their lives, Tobin Brothers is urging people to use #SayItNow to tell that special person about the impact they’ve had on their life and what that has meant to them.

Say It Now this week and every week with Tobin Brothers #SayItNow