Tobin Brothers Funerals traditionally organise a #SayItNow initiative each year – which encourages people to pick up the phone, catch up for a coffee or send a message to a loved one or friend, to tell them how important they are in their life, and then share their #SayItNow moment on social media.

2020, a year of significant challenge for so many, saw a rise in hardships, and the suicide rate across Australia was and still is a great cause for concern, and so, the #ListenNow initiative was launched to encourage people to listen out for important cues and really check in on loved ones who may be struggling.

Writer and broadcaster Justin Smith chatted to a number of ambassadors who shared their experiences surrounding suicide, professionally and personally, and told their story to raise awareness and dissolve the stigma around suicide and mental health struggles.

Australians were encouraged to listen to the people they love the most – check in on them, hold the space for them to talk openly about their struggles, their mental health, their challenges and share their stories openly on social media.

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Tobin Brothers Funerals Echuca and its ‘Bromley Chapel’ saw a significant renovation and transformation and reopens on 31st June 2023

Over the years, Tobin Brothers Funerals have built a reputation for providing high levels of service and care to their client families, as well as having an unwavering commitment to the betterment of the wider community.

To celebrate 90 years of Tobin Brothers Funerals, the company made a commitment to distribute $90,000 in donations to local community organisations throughout the year of 2024.

A number of local hard-working community organisations were invited to their local branch location to receive their cheque, enjoy refreshments, and network with other community groups.

Tobin Brothers were named the 2025/26 Legacy Family Business Award winners for Victoria & Tasmania. The award was accepted by 4th Generation family member, Brydie Hull, at the Family Business Insights VIC/TAS Conference.

Family Business Association (FBA) states that Tobin Brothers Funerals “have not only changed the industry, they have been the benchmark for quality service and ethical practice. Now in their 4th generation this family business has had a long pioneering history expanding the business to include a 24-hour advice line, a Foundation supporting communities, a national training arm, an app, and a catering service. Their reputation has been built over generations, caring for families and ensuring their loved ones are treated with dignity.”