Reach out to tell those you love,
what they mean to you today!

#Say It Now

sayitnowlogo 2026 FINAL_navytb celebrating10years

Tobin Brothers Managing Director James MacLeod founded the Say it Now initiative in 2016, urging Victorians young and old to celebrate the important people in their lives. 

Whether it’s a family member, an old friend, or someone who was influential in their lives, Tobin Brothers is urging people to use #SayItNow to tell that special person about the impact they’ve had on their life and what that has meant to them.

Each year we hear the stories of our #SayitNow ambassadors from a range of industries who express their appreciation for the impact a mentor, family member or friend has had on their life, and we encourage you to #SayItNow to the people who mean the most to you too!

Say it Now 2026

#SayItNow returns for its 10th year in 2026 as Victorians join the conversation to celebrate the important people in their lives.

#SayItNow 2026 : 15th-21st March

"Don’t wait until it’s too late..."

“Too often, our people have witnessed the heartache suffered by families and friends who did not have an opportunity to acknowledge the impact a loved one has had on their life before they died.

We felt compelled to develop #SayItNow week as a way of reminding people not to wait until it’s too late to express your thoughts and feelings to the people around you.

#SayItNow week is a wonderful opportunity to encourage all Victorians to celebrate their important relationships by sending messages of gratitude to their loved ones.“

- James MacLeod,

Tobin Brothers Managing Director

Share your own #SayItNow message today!

Check out these free, downloadable graphics and templates to share your own #SayItNow message.

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Alice Fantauzzo
Alice Fantauzzo
The team at Tobin Brothers East Burwood handled the funerals of both my parents beautifully and respectfully. You can organise funeral details or do clothing drop offs at any site which is handy if unable to attend the service site. We had priests as chosen by Tobin Brothers and they have been great. Had some light catering the second time around and the food was all delicious. Great option for a more personal experience. Thank you.
Neville Lee-Archer
Neville Lee-Archer
We could not have asked for better, the team at Tobin Brothers East Burwood were very helpful, caring and professional throughout the whole process. On the day of my Mother’s funeral we were more than comfortable with the support and assistance we received from the Tobin staff.
Tracey Mclean
Tracey Mclean
From the time our father passed away to his funeral, Tobin Brothers in East Burwood were fantastic. A big thank you to Judith the funeral planner, Veronica the Celebrant, Mary Anne who looked after us at dads funeral and the team on the day. It went very smoothly and the guests loved the venue and food.
Anthony Gherghetta
Anthony Gherghetta
Michelle and the team at Tobin Brothers Burwood organised the funeral for our father who passed away this week. Michelle was beautiful and made the process completely stress free. Thankfully we don't have to organise a funeral every week, but if I did I would use these guys! Highly recommended.

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Founded in 1934

The first funeral conducted by Tobin Brothers Funerals was for Ena Margaret Price in 1934. In its first year, the company conducted 53 funerals and after the payment of creditors and the collection of debts, it made a modest profit.