TOBIN BROTHERS #SAYITNOW WEEK MARCH 16 - 23
Official Media Release for Tobin Brothers #SayItNow initiative
#SayItNow Week 2025
Australians young and old are being encouraged to celebrate the important people in their lives during Tobin Brothers Funerals’ annual initiative, #SayItNow, this year running from the 16th through to the 23rd of March 2025.
Founded in 2016 and coming into its 9th year, #SayItNow is designed to inspire people to reach out to those they love and tell them how they really feel about them.
Whether it’s a family member, an old friend, or someone who was influential in their lives, Tobin Brothers is urging people to use #SayItNow to tell that special person about the impact they’ve had on their life and what they mean to them.
Ambassadors
Tobin Brothers enlists the help of some of Australia’s most inspiring personalities who act as ambassadors for #SayItNow and share their stories and their appreciation for those they love in an effort to encourage others to do the same.
Meet the 2025 #SayItNow Ambassadors
Share how you feel before it's too late
- Media Personality Steve Price
- Melbourne Victory Women's star Alana Janevski
- Father Joe Giacobbe
- AFLW star Abbie McKay
- Melbourne Maverick’s Captain Amy Parmenter
- Former AFL star Jimmy Bartel
- James MacLeod OAM
"Too often, our people have witnessed the heartache suffered by families and friends who did not have an opportunity to acknowledge the impact a loved one has had on their life before they died. We felt compelled to develop #SayItNow week as a way of reminding people not to wait until it’s too late to express your thoughts and feelings to the people around you."
#SayItNow week runs from the 16th until the 23rd of March 2024.
Moments can be shared on social media with the hashtag #SayitNow and the ambassador videos will be released daily at www.tobinbrothers.com.au/events/say-it-now.
Use the hashtags to #SayItNow to someone you appreciate!
You can download our free #SayItNow guide, shareable graphics, prompts and letterheads from our event page.
When to catch the Ambassador Videos
Steve Price calls his mum most days, but today he lets Tobin Brothers in on the conversation with his Mum Margo to show others how important it is to show others you care.
Carlton midfielder Abbie McKay is the first first player in AFLW to be selected under the father–daughter rule, following in the steps of her dad, Andrew McKay. Abbie uses #SayItNow to let him know how much she appreciates his love and support.
Father Joe Giacobbe has dedicated his life to helping others. We hear about his journey and the people who inspired him along the way.
After making a cracking debut in the Ninja A-League Women's 2024/2025 season, Melbourne Victory attacker Alana Jancevski thanks her family for supporting her along the way.
Melbourne Mavericks captain Amy Parmenter gives us insight into the Netball community she feels so fortunate to be apart of.
AFL star and broadcaster Jimmy Bartel joins Tobin Brothers to share his appreciation for his colleagues, former teammates, and of course, his family in a moving #SayItNow video.
James MacLeod OAM returns to thank everyone for particpating in Tobin Brothers #SayItNow week.
Tobin Brothers Funerals
Celebrating Lives Since 1934
