TOBIN BROTHERS #SAYITNOW WEEK MARCH 15 - 21
Official Media Release for Tobin Brothers #SayItNow initiative – ten year anniversary!
#SayItNow Week 2026
Australians young and old are being encouraged to celebrate the important people in their lives during Tobin Brothers Funerals’ annual initiative, #SayItNow, this year is the 10th anniversary! From the 15th through to the 21st of March 2026.
Founded in 2016 and celebrating its 10th year, #SayItNow is designed to inspire people to reach out to those they love and tell them how they really feel about them.
Whether it’s a family member, an old friend, or someone who was influential in their lives, Tobin Brothers is urging people to use #SayItNow to tell that special person about the impact they’ve had on their life and what they mean to them.
As busy lives, distance and distraction increasingly get in the way, Australians are being gently reminded to say the things that truly matter, while they still can.
From 15 to 21st March, Tobin Brothers Funerals is inviting people across the country to take part in its annual #SayItNow initiative, a community initiative that encourages open, meaningful conversations with the people we care about most. Now celebrating its 10 year, #SayItNow is centred on a simple but powerful message: donʼt leave important words unsaid. Whether itʼs gratitude, forgiveness, love or appreciation, the initiative highlights how small conversations can have a lasting impact.
Ambassadors
Tobin Brothers enlists the help of some of Australia’s most inspiring personalities who act as ambassadors for #SayItNow and share their stories and their appreciation for those they love in an effort to encourage others to do the same.
Meet the 2026 #SayItNow Ambassadors
- Sharni Layton - Former Australian Diamonds netballer and AFLW star
- Laura Spurway - Presenter and Journalist
- Matt Hill - Sports Broadcaster
- Jason Davidson - Melbourne Victory star
- Tony Moclair - Comedian and broadcaster
- Christopher Sprake - Manager at The Wellington Community Centre
- James MacLeod OAM - Managing Director, Tobin Brothers Funerals
Share how you feel before it's too late
James MacLeod OAM, Managing Director of Tobin Brothers Funerals, says the message comes directly from what families often reflect on in moments of loss. “Time and again, we hear families say they wish they had said something sooner. #SayItNow is about empowering people to have those conversations while they have the chance, not in moments of regret.ˮ Mr MacLeod said.
"Too often, our people have witnessed the heartache suffered by families and friends who did not have an opportunity to acknowledge the impact a loved one has had on their life before they died. We felt compelled to develop #SayItNow week as a way of reminding people not to wait until it’s too late to express your thoughts and feelings to the people around you."
This initiative takes a hopeful and practical approach to expressing our gratitude for people while they are still around to hear it, encouraging Australians to begin meaningful conversations today – in ways that feel natural and genuine to them.
“#SayItNow isn’t about finding the perfect words,” Mr MacLeod said. “It’s about taking the first step. A phone call, a message or a moment of honesty can make all the difference.”
Australians are invited to follow the initiative online and join the conversation by sharing their own reflections using #SayItNow.
For more information, visit www.tobinbrothers.com.au/events/say-it-now
When to catch the Ambassador Videos
James MacLeod OAM, shares an inspiring message to kick off #SayItNow week for its tenth year.
Former Australian Diamonds netballer and AFLW star, Sharni Layton, shares her heartfelt #SayItNow message and thanks her dad for his unwavering support, belief and sacrifices over the years. In her video, Sharni reflects on the impact of his encouragement and support. Sharni supports #SayItNow as a reminder that taking the time to express gratitude can deepen relationships and ensure important words are shared while they can be heard.
Presenter and Journalist, Laura Spurway dedicates her message to her mum, expressing her love and appreciation for the support and example she has provided. She believes gratitude should be shared in the present, not saved for later.
Sports Broadcaster Matt Hill has become one of the most recognisable voices in Australian racing. In 2026, he uses his voice to #SayItNow to his idol, Greg Miles, acknowledging the guidance and opportunity that shaped his journey. In his campaign video, Matt reflects on the importance of recognising mentors and the impact a single moment of belief can have, particularly for young men.
Melbourne Victory star Jason Davidson delivers a heartfelt tribute to his wife Natasa, acknowledging the sacrifices she has made and the unwavering support she has provided behind the scenes. His #SayItNow video offers a rare and authentic glimpse into life beyond the spotlight, revealing the untold story of the families who carry the weight of professional sport alongside the athletes themselves.
Comedian and broadcaster Tony Moclair joins #SayItNow to share with us the story of his mum, Rita, and shares his message of thanks for her tenacity and courageous spirit. His involvement in the campaign encourages listeners to step beyond everyday banter and share meaningful words with the people who matter most. Special guest appearance by Guedo Hatzis.
Manager at The Wellington Community Centre, Christopher Sprake uses his #SayItNow message to thank the volunteers and benefactors who make The Wellington’s work possible. In his video, we see Chris acknowledge the volunteers who give their time to support locals, ensuring families have access to food and care when they need it most. Chris believes that recognising the people who quietly show up for others can strengthen community bonds and affirm the value of compassion in everyday life.
James MacLeod OAM returns to thank everyone for participating in Tobin Brothers #SayItNow week.
#SayItNow week runs from the 15th until the 21st of March 2026.
Moments can be shared on social media with the hashtag #SayitNow and the ambassador videos will be released daily at www.tobinbrothers.com.au/events/say-it-now.
Use the hashtags to #SayItNow to someone you appreciate!
You can download our free #SayItNow guide, shareable graphics, prompts and letterheads from our event page.
Tobin Brothers Funerals
Celebrating Lives Since 1934
