Say It Now

#SayItNow week returns in 2018 as Victorians join the conversation to celebrate the important people in their lives.

After its incredible success in 2017, #SayItNow week is back in 2018.

Victorians young and old are encouraged to celebrate the important people in their lives during Tobin Brothers Funerals’ #SayItNow week from Monday 20 to Sunday 26 August 2018.

#SayItNow week encourages people to pick up the phone, catch up for a coffee or send a message to a loved one or friend, to tell them how important they are in their life, and then share their #SayItNow moment on social media.

Media personalities Dee Dee Dunleavy and Laura Turner, humanitarian Moira Kelly AO, AFL Hall of Famer and Collingwood legend Peter Daicos, Melbourne Storm legend Robbie Kearns, Melbourne Victory star Leigh Broxham and racing expert Bryan Martin OAM have been named #SayItNow Week Ambassadors for 2018.

Each ambassador will share their touching stories by expressing their appreciation for the impact a mentor, family member or friend has had on their life. Each day one ambassador video will be released via the ambassadors and Tobin Brothers’ digital and social media channels throughout the week. The daily video release schedule is as follows:

  • August 20 - Moira Kelly AO
  • August 21 - Leigh Broxham
  • August 22 - Laura Turner
  • August 23 - Robbie Kearns
  • August 24 - Dee Dee Dunleavy
  • August 25 - Peter Daicos
  • August 26 - Bryan Martin OAM

James MacLeod, Managing Director of Tobin Brothers Funerals, said #SayItNow Week encourages everyone to get involved.

“Too often, staff at Tobin Brothers have witnessed the heartache suffered by families and friends who did not have an opportunity to recognise the impact a loved one has had on their life before they have died. We felt compelled to develop #SayItNow Week as a way of reminding people not to wait until it’s too late to express your thoughts and feelings to the people around you. #SayItNow Week is a wonderful opportunity to encourage all Victorians to celebrate their important relationships by sending messages of gratitude to their loved ones.”


To start off the week, we follow one of Australia's most amazing and compassionate humanitarian workers, Moira Kelly AO, as she shares her appreciation for a special member in her family. Moira has worked tirelessly to help others in need for over three decades, and her work has been recognised both in Australia and globally, including being awarded the Order of Australia in 2001 in recognition of her humanitarian service to both the Australian and international communities.

Watch Moira's heartwarming video above.

Today for #SayItNow Week, we follow Melbourne Victory football player, Leigh Broxham, as he shares a message of gratitude with someone special in his life above.

Remember to continue to share your own stories with us using the hashtag #SayItNow.

#SayItNow Week continues today with Laura Turner, one of Australia's most well known faces in journalism as a senior reporter at Channel 9.

In 2017, Laura received a phone call that changed her life forever. Watch as she has a heartfelt conversation with her mother about the tough journey of loss and healing that they have had to embark on together.

Today, legendary rugby league player Robbie Kearns shares a heartfelt message with a special person in his life. Watch above.

Have you been implementing your own #SayItNow messages to those dear to you this week?

Today for #SayItNow Week, we join 3AW radio host Dee Dee Dunleavy as she says thank you to a treasured mentor and friend, fellow host Peter "Grubby" Stubbs. They reflect on their 30 years of working together - a truly special collaboration and friendship.

In today's video, we interview AFL player Peter Daicos , who played his entire 250-game career for Collingwood Football Club and is considered one of Collingwood's all time greats. Watch as Peter shares a message of gratitude with a supporting figure in his life that helped him become the best player he could be.

To wrap off the week, we interviewed legendary race caller, Bryan Martin OAM. Horse racing has been apart of Bryan's life for over 45 years, during which he has called the Melbourne Cup an amazing 29 times. Bryan was also awarded the Order Of Australia Award in 2011 for his services to radio and charity. Watch as he shares a message of thanks with someone who was very important in helping him at the beginning of his career - fellow broadcaster and one of Australia's most respected sports presenters and commentators, Peter Donegan.

Managing Director of Tobin Brothers Funerals, James MacLeod, introduces #SayItNow week 2018 and its growing success in encouraging people to reach out and show their appreciation to a person that has a made a difference in their life.

Please check out the #sayitnow videos from last years' ambassadors below:

Professional stunt rider and YouTube cult figure Lukey Luke talks about people that have been important in his life and helped him get where he is today. In this segment Lukey Luke talks with his brother about their childhood and helping him get through the hard times together.

As part of Tobin Brothers Funerals #sayitnow week, Kate Stevenson talks to someone who is very special to her, who has influenced and help her get to her position today. In this video she talks to her former Content Director at 3AW, Nicole Denton.

Wayne Schwass, former AFL footballer, sits down with his close personal friend Dr. Harry Unglik as part of Tobin Brothers #sayitnow week. Wayne has reached out to Dr. Harry Unglik to say thank you for helping him in a time of need to help battle mental illness.

Socceroo and Melbourne Victory soccer icon Archie Thompson takes some time out to thank his brother for helping him get through some tough times in his life as part of the Tobin Brothers Funerals #sayitnow week.

Australian Women's footballer Moana Hope talks about the passing of her father and how her brother played an important role in overcoming the  loss. Moana has taken the opportunity to #sayitnow to her brother for all the help he provided her.

Denis Walter talks about various people that have helped shape his career and life to date as part of Tobin Brother's #sayitnow week. Denis goes on to talk about his high school music teacher Freddy Francis, his parents and in particular their welcoming of multiculturalism, long time friend Ernie Sigley and the importance of his entire family.

James MacLeod, Managing Director at Tobin Brothers, introduces #sayitnow 2017 and encourages everyone to tell their loved ones how appreciated they are.